With his last proper UK show being in 2011, Paul McCartney toured extensively in North and South America in the subsequent years. So when 3 UK shows were announced for in London, Birmingham and Liverpool there was a lot of buzz and excitement.
It was announced that tickets would go on pre-sale via Paul McCartney’s official website at 10am, however come 10:01am tickets were scarce. Now this wouldn’t have been so much of an issue with UK fans if tickets had been snapped up by other UK fans. However it was soon apparent that fans from other countries as far as North and South America had managed to bag tickets meaning people from the UK had to miss out.
And to add insult to injury scalpers had secured a large bulk of tickets which they immediately had on sale at massively inflated prices.
While the most expensive tickets via Paul McCartney’s official website were priced at £135, tickets on reselling websites were upwards of £500 and £600.
On the official forums UK fans were outraged. RockyRaccoon68 commented: “Cheers PM.com, how many decent tickets were actually release? 2?!”. Similarly user Chrisstevens ranted: “The pre-sale was utter sh*te. Logged in, only blocks 405, 406 available right at top of venue. Then Bffft. Gone!”
So, here are my suggestions as to how to make getting hold of pre-sale tickets fairer and easier:
1) To be able to buy you had to register on the website. However you were able to register up to 8am…only two hours before the tickets became available. People had a good few days to register, essentially rendering the pre-sale open to anyone. Registration should have been temporarily suspended as soon as the tour announcement went out. Or at the very least people registering after the announcement shouldn’t have been allowed to partake in the pre-sale.
2) Fans from the UK ONLY should have been able to buy pre-sale tickets. With people from around the world swooping in to get a limited amount of tickets, what chance does someone that lives only an hour away from the closest venue have? Pre-sale for people living in the country of the show only, general sale could be fair game for anyone. Fair?
3) Scalpers need to be stopped ASAP and resale website should be shut down, have their tickets voided and made available to buy again.
However on the upside, Macca fan Jen Dodge pointed out: “To be honest, I’ve gotten better seats during the general sale than during pre-sale, so this may not be the worst thing. They release a few good seats during pre-sale, and then a bunch of rubbish, so I wager people will wind up with pretty good seats when the general sale begins. Fingers crossed!”
So fingers crossed. But don’t hold your breath.